Verizon/Unloc Young Entrepreneurs Challenge 2021 winners announced


READ, UK – Cotter Agritech’s Nick Cotter was crowned the winner of the 2021 Verizon/Unloc Young Entrepreneurs Challenge. The company specializing in a patented hardware/software solution designed to reduce the use of chemicals in agriculture while improving productivity and profitability.

Against stiff competition from across Europe, Nick won £10,000 (€11,000).1) of funding as well as a business mentor package and entry into the A young world 2022 (May 16-19, 2022).

The five remaining finalists presented their business concepts to an expert jury2 and guests representing members from both business and education during the grand finale on March 1, 2022.

“Pitching is always such a nerve-wracking experience, you can never escape it, it doesn’t get any easier but the key is to be confident. Nobody can tell your story like you do,” said Nick Cotter of Cotter Agritech. “It was a great honor to be shortlisted, especially as the competition takes place across Europe. The exceptional caliber of the other finalists was a great challenge and it is a great privilege to be announced as the winner. I couldn’t be happier!”

The four runners-up in the Young Entrepreneurs Challenge will each receive £1,000 in grants to invest in their start-up business. The runners up are as follows:

  • Harry Gadsby (UK) – Ango: A system designed to help consumers identify sustainable consumer products when shopping online. Ango will display product-specific recommendations and, where possible, give a discount to make the products cheaper and more accessible; help make retail a greener experience.

  • Naomi McGregor (UK) – Movetru: A data-driven wearable device with sensors to monitor physical orientation and shape. It aims to target the lower body to optimize performance, prevent injury and reduce recovery time from physical injuries.

  • Lisa Rossi (Italy) – SoundLence: A physical industrial headset aimed at limiting unwanted ambient noise in the workplace. An algorithm “learns” how to filter and pass certain sounds, allowing the user to block out sounds like machine noise and focus on important sounds like speech, alarms and moving vehicles.

  • Alex Witty (UK) – Compound: An initiative to recycle waste from the motorsports industry such as tires and convert them into rubber filaments and resin to create fashionable footwear via 3D printed mesh midsoles. The aim is to reduce carbon-intensive manufacturing processes, minimize material consumption and avoid unnecessary tire burns, which also pollute the environment.


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