CEDAR FALLS – Local entrepreneurs Shonnell Thomas and Michael Spencer have started another business, this time on College Hill in Cedar Falls.
And with that, the couple will be entering a new industry starting Saturday, but will also follow a pattern when it comes to naming.
Bartenders will make light-colored alcoholic and non-alcoholic slushies and snow cones in front of customers for the first time from 7:00 p.m. to 2:00 a.m. during a soft opening for Dior’s Slushee & Bar.
It occupies a 1,600-square-foot storefront at 2211 College St. that seats 130 and was most recently the home of United Wine and Liquor.
Alcoholic Jell-O shots and popsicles are also sold.
A DJ will play music on the first evening. In addition, employees will be running ticket raffles for gift cards for tattoos, clothing and Starbucks, among other things, Thomas said.
There is no cover charge, but Thomas anticipates there will be one on future nights.
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Spencer and Thomas already own two shops in downtown Waterloo: B&B Tattoos and Piercings and Brayley Rose Beauty Boutique on Sycamore Street.
While her third company won’t be based in the same city or in the same industry, it will also be named after one of her children, Breyley Dior Ann Spencer, who is her youngest daughter at six months.
B&B represents her sons Brentley, 6, and Brayden, 4, while Brayley Rose, 2, is her other daughter.
According to Thomas, the College Hill company between Mohair Pear and Balance Hot Yoga Studio will offer six standard flavors of slushies and snow cones – cherry, blue raspberry, green apple, piña colada, grape and cola – in addition to other specialty flavors like Incredible Hulk, a mix made of blue raspberry and vodka and green apple and whiskey.
Of course, customer can mix as you like.
“It’s going to be a very fun and colorful environment with lots of multicolored LED lights,” said Thomas. “It will remind you of a slushy because of all the colors.”
“And his prime property is near the university,” she added. “College kids like to drink whether it’s sunny or rainy.”
Food may also be provided at some point, as well as additional ‘special’ nights for karaoke and other activities.
There will also be a VIP room within the facility with free drinks and private service, Thomas said.
The couple got the idea for the alcoholic frozen treats when they had some in containers about three feet long during a visit to Las Vegas in March 2021.
While Thomas, when asked, could think of a similar store in Waterloo, the Daq King, she couldn’t pinpoint one in Cedar Falls, so it’s possible it’s the first of its kind.
The owner of Waverly restaurant has been considering closing the business for some time, calling the decision “bittersweet”.
Normal business hours are 5 p.m. to 2 a.m. daily, but the facility sometimes closes earlier depending on walk-in customers.
“We’re looking forward to having a good time, being positive and having fun,” Thomas said.
Visit Facebook for more information and updates on Dior’s Slushee.